Creating a high converting lead magnet flow

Feb 16, 2021   |   1 minute  

Tips to build a high converting freebie download form

  • Use a nice picture for your form to stand out on the page
  • Place the form in the top half of your page
  • Lead with a question that resonates with your audience "Are you struggling with ...?" pointing out their pain point
  • Use bullet points to emphasize the benefits they'll be getting from your content - (having 3 bullets is ideal)
  • Rework your copy avoiding general wording - Use specific vocabulary that speaks your audience language
  • If you can, use the word "My" on the call to action button, for example: "Download My Free Guide"
  • Play with the sizing, font size, make it bigger to catch the eye