Creating a high converting lead magnet flow

Tips to build a high converting freebie download form

• Use a nice picture for your form to stand out on the page
• Place the form in the top half of your page
• Lead with a question that resonates with your audience "Are you struggling with ...?" pointing out their pain point
• Use bullet points to emphasize the benefits they'll be getting from your content - (having 3 bullets is ideal)
• Rework your copy avoiding general wording - Use specific vocabulary that speaks your audience language
• If you can, use the word "My" on the call to action button, for example: "Download My Free Guide"
• Play with the sizing, font size, make it bigger to catch the eye